Flavoured Water in an instant

On Wednesday February 8th 2017 Retap launches a new product Retap Infuse on crowd-funding site Kickstarter. Retap Infuse is a new sustainable alternative to bottled flavoured water.

In 2014 Retap had great success using the crowdfunding platform Lendino, lending DKK 200.000 to expand their business in the USA. Lenders financed the loan, each investing between DKK 2.000 and DKK 80.000.

“We thought that crowdfunding and crowdlending was reserved for artier and quirky inventions, but it turned out to be the right solution for our company. The loan from Lendino gave us an economic benefit, and the fast expedition made us use Lendino again lending even more money, as the expansion in the USA went beyond our expectations. We still believe in crowdfunding and believe that Kickstarter is the right platform to fund our new instant flavoured water product, Retap Infuse”

says Lars Brøndum Petersen, CEO in Retap.

Retap Infuse is a collection of instant beverage mixes for making flavoured water, designed to provide ordinary tap water with a natural hint of fruit and berries. The idea behind the product is simply to make the experience of drinking tap water more exciting. Being hydrated is important for our bodies and brains to function – the challenge is however often how to create healthy habits, how to drink enough water every day. This challenge was the basis for the idea behind Retap Infuse, a product that would give the consumer a natural and refreshing flavour experience when mixed with tap water. After a few years of research and development Retap is now ready with the first four Retap Infuse flavours.

The four Retap Infuse flavours are all based on natural extracts from fruits and berries, including a low content of sugar and calories. Retap Infuse is packed in small stick packs. Just mix it with 250 ml of tap water, and you have your own flavoured water. Compared to ready-to-drink products in disposable plastic bottles, Retap Infuse is a more sustainable way to stay hydrated, due to less packaging meaning less CO2 emission.

“As Retap Infuse is an instant product, the consumer can mix it with tap water e.g. in a reusable Retap glass bottle, thus reducing the need for plastic packaging. Moreover, the environmental impact of the transportation and cooling of bottled water before consumption, is removed, you simply use tap water.” explains Lars Brøndum Petersen and continues “we hope that many will see why our approach to flavoured water products is a good and sustainable idea and give their support to our Kickstarter launch.”

The crowdfunding campaign for Retap Infuse on Kickstarter runs through February, Retap aims to collect DKK 100.000.

Retap started in 2009 with a mission to provide clean, environmentally sustainable and cost effective water solutions as an alternative to disposable waters in plastic bottles.

“The idea of the Retap Bottle came up after a colleague and I had been reading about plastic islands floating around in the oceans, islands mainly consisting of used plastic bottles. We felt that something had to be done, so we decided that we would create a water bottle especially designed for tap water”

says Lars Brøndum Petersen. In the summer of 2010 the company launched the Retap Bottle, which today is sold in more than 55 countries worldwide. Retap hopes that their new product, Retap Infuse, will follow the success of the Retap Bottle and be the next step towards a more sustainable future for water consumption.


Lars Brøndum Petersen, CEO,, +45 53 56 27 54

Press kit

View our product page

View our Kickstarter campaign


Danish Design special

Retap was a part of the ‘Made by Denmark’ special that came with the national newspaper Jyllands Posten. The theme was Danish Design, so we’re proud to be in it.


Functionality & Simplicity

As Morten Grøn, CEO at Design Denmark, says in an interview in the special:

“what sets danish design apart from other design traditions, is that functionality comes first and form after that”.

He adds that this had a big influence on the aesthetics:

“It has always been about ‘less is more’. This way of thinking resulted over time in the classic designs that impress with simplicity and often a complete absence of decorations.”

Danish design article 2

We couldn’t agree more! As we say in the interview with us:

“In the development [of the bottle] we focused a lot on the two main principles of Danish Design: the Retap Bottle had to be, first and foremost, simple and functional. The bottle has a special functional design that makes it pleasant to drink from. The water has a steady flow.”

And later:

“The idea of simplicity shows in the clean lines of the bottle without any further distractions.”

Accessible design

In addition, Morten Grøn says:

“against the beliefs of many, Danish Design is not a movement for the elite. We still see that today, where many people have Danish Design classics in their homes. Danish Design has always been there for the people and it is this movement of the people that defined the design tradition over time.”

The danish design movement started just after World War II and most classics are pieces of furniture from the 50’s and 60’s. They are timeless though. The Retap Bottle is new compared to these classics, but we’re proud to share the same vision.


Innovative packaging: the Retap insert

When we developed our latest innovative packaging, we tried to think a bit outside the box. Or actually inside the bottle, to be more precise. We wanted to put more focus on the characteristic shape of the bottle, that is both elegant and creates a good flow when drinking from the bottle. We also wanted to show off that it’s a glass bottle, but still be able to provide some valuable information and attract attention.

The result is the inserts that we now have available. It’s a piece of (eco-friendly!) paper that follows the shape of the bottle and resembles the flow of water when filling the bottle.

Retap insert

The front of the insert is clean and simple to emphasize our dedication to the Danish Design principles: simple and functional. There’s more information on the back to present some of the most important features of the Retap Bottle, for example: strong borosilicate glass, non-toxic / BPA free and dishwasher safe.

Retap Insert - Retap Bottle 05

We also made an important step in the right direction, making the insert fully ‘carbon neutral’-printed on Nordic eco-certified paper. Read more about what this entails in our ecoprint section.


The attentive customer will notice that, through the bottom of the bottle, the insert shows that our Retap Bottles are made in Europe and designed in Denmark.


From now on, our insert will be distributed to shops that sell the Retap Bottles. We hope it sparks the curiosity of customers that are ready to improve the way they drink water!

Retap Inserts in Retap Bottles

For companies that would like to receive custom printed inserts with their custom printed Retap Bottles, please ask your contact person at Retap or your preferred reseller for possibilities and prices.


Access to fresh drinking water

In our article ’10 World Water Facts of 2015′ we got a comment with this question: 

With 663 million left who are relying on unimproved water resources, I am wondering what is keeping them from getting help?

This is a good question, that deserves a good answer. We asked Vera Karmebäck to answer the question for us. Vera is Swedish and moved to Kenya a few years ago. She has always been engaged in sustainability issues and healthy living. Kenya is a water scarce country and water pollution is very common, so Vera knows what it’s like to live with poor access to water.

Here’s Vera’s view on the issue why it’s so hard to provide fresh drinking water to everyone:

Vera in Kenya“It’s a really interesting question – it seems simple at first, but after thinking about it for a bit longer, it is actually not that easy to answer.  

First of all, the answer to the question is very local. The reasons for why it is hard to bring safe and clean drinking water to the people are not the same in, let’s say, Kenya, as it is in Spain, or Somalia or the Maldives. That is the first problem – there is no blanket solution, but each context requires its own, local solutions, which need to be researched, found, and successfully rolled out.  

Costs: Like with all things that need to be fixed, solutions cost money. Whether it is battling traffic problems, rolling out accessible and affordable health care, or providing safe drinking water solutions, money is needed – a lot of money. In a lot of the countries where not everyone has access to clean drinking water, there is also a lot of corruption and/or not enough money available to get the ball rolling.  

Another problem I can think of is invisibility – the human eye can’t see the microbes and germs that contaminate water, which makes it harder to know whether water is contaminated, and also more complicated to test.  

I think it’s a quite complex problem and if it was easy to answer, there wouldn’t be millions of people still without access to clean drinking water!”


– Vera Karmebäck

Thanks, Vera. 🙂
Read more:

From plastic to glass

We’re sharing the thoughts from one of our customers who was sceptical about using a glass bottle. Thanks for sharing your thoughts, Ryan!

Won’t a glass water bottle break?

Plastic tumbler“I always have a plastic water bottle with me everywhere I go. It’s actually a tumbler that I place inside the refrigerator all the time, so when I go out, I can just take it with me. I have a few of these plastic tumblers because, for some reason, I love shopping for them especially when they’re on sale.


I’ve seen a glass water bottle or two as I bought these tumblers, but I was never attracted to those. I thought it was impractical because it’s something I cannot bring out of my home. It’s too heavy, and it will just break… or so I thought.

Continue Reading..


Our new and beautiful Retap Moment video is here

We have kept it a secret for long, but now we can unveil the great news. We have made an amazing Retap Moment video, where we show how the Retap Bottle can be part of your life. Credits go to Nerd Productions, who translated our ideas to the screen. Great work, guys!

We hope you like the video – and feel free to share it with whomever would appreciate it. 

Retap Moment Video from Retap on Vimeo.


Retap Water Bar

This video is from a great day by the water in Copenhagen. We present our suggestion to how we should enjoy water in 2015. 


Newsletter September: Bottles for Water and 1001fontaines

To this day, 900 million people living in rural areas do not have access to clean drinking water. We want to change that and we need your help. Promote Retap Bottles and support our charity campaign for access to clean drinking water in developing countries.

Continue Reading..


Welcome to the Retap blog!

Here, we’ll write about what’s happening around us – in the World of sustainability, design and health. Stay updated on what’s happening in the production, in our office and with friends of Retap.

Have a nice day,